Competitor Name-Drop Defense
When a rival is mentioned, resist negative talk. Ask which comparison criteria matter most, expand the lens to outcomes, and surface must-have capabilities or risks. Share neutral, evidence-backed differences, and propose a side-by-side pilot or success plan. Emphasize decision clarity, not pressure. Record your clean comparator language, eliminating jargon. Repeat the drill thrice, each time improving how you handle implied threats while staying consultative, confident, and notably composed under scrutiny.